Mira Halim

In this project, a re-designed and re-branded logo of Uncle Wong (an ice-cream truck seller). A series of posters and editorials were created to promote the local context of Ice-cream uncles.

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A website: This website and app represent a tracking device. Taking Uncle Wong as one of the pioneer ice-cream sellers, the website is dedicated to tracking his location (as he is at different places at different times of the day).

 

GPS trackers are made to be installed on all ice-cream trucks, this makes an efficient method for both customers (to locate the nearest ice-cream truck) and ice-cream truck sellers (more customers). GPS tracking is only available upon download and enabled by sellers.

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Insights were made using empathy design thinking, observations, and site study.