BurgerUp - Branding & Identity

Burgerup - Singapore Local Fast Food

Burgerup emerged as Singapore's pioneering local fast-food concept, redefining the burger dining experience with its focus on quality and customisation. Known for serving gourmet-style burgers in a fast-casual setting, Burgerup carved a niche in the competitive food scene by blending convenience with premium offerings.

The brand gained popularity for its innovative DIY (Do-It-Yourself) burger option, allowing diners to craft their perfect burger by selecting from a wide array of fresh ingredients, sauces, and toppings. This interactive and personalised approach resonated with Singapore's discerning food lovers, setting Burgerup apart from traditional fast-food chains.

Operating out of two prominent locations, Waterway Point and Northpoint, Burgerup provided an accessible yet elevated dining experience. Both outlets became neighborhood favorites, offering not only a satisfying meal but also a space for families and friends to gather and enjoy a unique twist on the classic burger.

Burgerup's commitment to using high-quality ingredients and embracing local tastes while maintaining a fast-food format exemplified its innovative spirit. By marrying gourmet quality with the speed and efficiency of fast food, the brand demonstrated how a homegrown concept could compete with global chains and win the hearts of local diners.

I worked with 160works to design a range of marketing collaterals, including digital and printed posters, as well as menus, to revitalise the fast-food concept and offer a fresh perspective to its consumers.

Client: BurgerUp